Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written and based oh his phenomenally successful worldwide lectures on marketing for the new Millennium.
Perhaps most importantly, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or compete against lower-price competitors. You will find here a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal.
PRODUCT DETAILS
CONDITION : USED : GOOD
Paperback, Import
Paperback, Import
Format : Hardcover
Publisher: The Free Press
Language: English
ISBN-13: 978 0684860381
Used Price : MYR30.00
Courier Charge : MYR10.00 (Peninsular of Malaysia) MYR14.50 (Sabah/Sarawak)
Courier Charge : MYR10.00 (Peninsular of Malaysia) MYR14.50 (Sabah/Sarawak)
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