Through Central Borneo

Through Central Borneo
Dr Carl Lumholtz was a Norwegian explorer who travelled in Borneo between 1913 and 1917, and retraced the steps (in the reverse direction) of a fellow countryman, Carl Bock, whose work, The Head-Hunters of Borneo is also available as an Oxford Paperback.

First published in 1920, Through Central Borneo may perhaps have been one of the last of the great travel books about Borneo. Although in recent decades rarely a year has gone by without at least one book describing the adventures of some person braving the Borneo jungle as if no one had ever braved it before. Lumholtz's book, written when large tracts of Central Borneo were unexplored and unknown to the outside world, is of solid value and is an extremely readable and elegantly presented account of his journeys. What armchair traveller today will be able to resist such passages as the following: 'Anchoring at night, there are about five days travel on the majestic river, passing peaceful-looking kampungs where people live in touch with nature. A feeling of peace and contentment possessed me. "I do not think I shall miss even the newspaper, "I find written in my diary." Dr V.T King of the Centre for South-East Asian Studies in the University of Hull contributes an informative introduction to this reprint.

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Publisher:  Oxford University Press

Language: English

ISBN-10: 0195889967

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Survey Methods in Social Investigation (Second Edition)

Survey Methods in Social Investigation (Second Edition)
This book provides a comprehensive account of the methods used in social surveys. All the stages of a survey are covered, from the original planning to the drafting of the final report. Throughout, the emphasis is on the underlying principles, with particular attention being given to sampling - a subject which often troubles students and research workers. The book will be of great value to students in social sciences as well as research workers, and people concerned with social surveys in government and the business world.

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Publisher:  Ashgate Publishing Limited

Language: English

ISBN-13: 978 1855214729

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Elements Of Export Marketing And Management (Second Edition)

Elements Of Export Marketing And Management (Second Edition)
This book breaks new ground in many areas of export marketing and reflects the authors's thirty years of experience in the industry. It provides a practical overview of the techniques of export marketing and helps exporters to develop and expand their overseas market profitability.

This much enlarged second edition retains the lucidity, professionalism and comprehensive coverage that ensured the success of the first edition. It concludes with two new chapters on export marketing strategy and the 1992 Single Market Entity. Other chapters have been revised and expanded to improve their coverage of the marketing mix, the product life cycle, market research, pricing strategy, overseas business trip, trade exhibitions, selling, negotiating, culture briefing, niche marketing, export planning, export market selection criteria, product development, product launch, promotion and export finance.

Widely regarded as the standard textbook for export marketing worldwide, students taking the course, or those at degree or professional level have found it an indispensible, lucid and comprehensive volume. Moreover the enrichment and expansion of the second edition will be enthusiastically welcomed by those already employed in export marketing or shipping offices, and will ensure its lasting appeal to all shipping executives. It will be equally ideal for the first-time exporter and the international entrepreneur keen to expand or develop his or her overseas markets.

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Publisher:  Chapman & Hall

Language: English

ISBN-13: 9780412355400

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The Customer Revolution

The Customer Revolution

You are no longer in control of your company's destiny

It happened in the music business and it will happen in yours. It's only a matter of time. Customers actually take control of an industry and reshape it from the outside in. Customers decide that the way they want to use an industry's product doesn't fit the current business model. 

Patricia Seybold, author of the influential, bestselling Customers.com would say that that's a revolution. Thanks to the Internet and to mobile wireless devices, both business and consumer customers are demanding that you change your pricing structure, distribution channels, and the way you design and deliver products and services. Your business must be transformed so that it is completely customer-centric, or you will be out of business. 

Her advice to companies facing the customer revolution? You can fight it if you want, just as Don Quixote fought imaginary windmills and thought he was winning battles. But naturally he lost the war and so will you. Better, says Seybold, to practice "sweet surrender," just as the music industry has started to come to terms with Napster. In the words of one music executive, "Thirty-eight million people can't be criminals." 

Many try to characterize the changes taking place as the New Economy, the Internet economy, or the information, knowledge, or bio-economy. There's a grain of truth to all of these descriptions, but they fail to get to the heart of the changes taking place. Simply put, what we now have is a customer economy and it's going to result in changes that you would not have thought possible even a few short years ago.

Patricia Seybold has been on a worldwide quest to find the companies in North America, Europe, and Asia that are developing the state-of-the-art practices that will help them win in the new era of the customer economy. They're profiled and analyzed in case studies ranging from small businesses to multinational giants and range from manufacturers to retailers, and service firms. They include financial services giant Charles Schwab, the British Vauxhall Division of General Motors, Snap-on Tools, custom backpack manufacturer Timbuk2, Hewlett-Packard, Medscape, and W.W. Grainger.

As she so ably demonstrated in Customers.com, Patricia Seybold is ahead of the curve. For most companies, the issue of customers in control is just coming onto the radar screen. In The Customer Revolution Seybold makes it plain that this can be either your biggest problem or your greatest opportunity. What she provides is not only a brilliant analysis but also a practical program for how you can make the customer revolution a profitable one. The companies that thrive in the customer revolution will be those that measure and monitor what matters to customers, in near real time.

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Format : Hardcover

Publisher:  Crown Business New York

Language: English

ISBN-13: 9780609607725

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Effective Listening : How To Profit By Tuning Into The Ideas And Suggestions Of Others

Effective Listening : How To Profit By Tuning Into The Ideas And Suggestions Of Others

EFFECTIVE LISTENING is an easy read that provides a straight forward approach towards improving one's listening skills. From identifying deterrents that limit one's ability to absorb information, to getting others to listen, this book will help you tune into the needs of clients, colleagues and family.

You will also learn the power of employee involvement and how American Airlines saved over $180 million by listening to the ideas and suggestions of their employees

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Publisher:  ELI Press

Language: English

ISBN-13: 978 1879501027

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Power And Accountability

Power And Accountability

Corporations determine far more than any other institution the air we breathe, the quality of the water we drink, even where we live. Yet they are not accountable to anyone.

Why do bad stocks happen to good investors? Why do bad CEOs (the ones Fortune calls "Pharonic") happen to good companies? How do corporations impose the costs of environmental pollution, unsafe products, astronomical salaries, and overall lack of competitiveness and productivity on shareholders, consumers, and taxpayers? And who are the institutional investors-the 900-pound gorillas-who are transforming the financial markets? Power and Accountability has the answers.

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Publisher:  HarperCollins

Language: English

ISBN-13: 978 0887305122

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Kotler On Marketing : How To Create, Win And Dominate Markets

Kotler On Marketing : How To Create, Win And Dominate Markets

Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written and based oh his phenomenally successful worldwide lectures on marketing for the new Millennium.

Perhaps most importantly, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or compete against lower-price competitors. You will find here a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal.

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Publisher:  The Free Press

Language: English

ISBN-13: 978 0684860381

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Beating The Dow With Bonds

Beating The Dow With Bonds
In Beating the Dow with Bonds, Michael O'Higgins, best-selling author of Beating the Dow, and one of America's top-ranked money managers, provides a proven system for achieving the lowest-risk, highest returns in a chaotic stock market-investment advice requiring less than five minutes per year that will help you beat the pros 95 percent of the time regardless of market conditions.

In 1989, Michael O'Higgins rocked the investment world. By following a very simple formula, he asserted, investors could beat the pros 95 percent of the time by putting 100 percent of their money into the "dog" stocks of the Dow. Not only did his formula work for nearly a decade, but the publication of Beating the Dow spawned a veritable industry, including websites, mutual funds, and $20 billion worth of investment, elevating the theory to legendary status. 50,000 first printing.

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Publisher:  HarperCollins

Language: English

ISBN-13: 9780887309472

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Marketing : Basic Concepts and Decisions-Pride/Ferrell (Fourth Edition)

Marketing : Basic Concepts and Decisions-Pride/Ferrell (Fourth Edition)
To provide an understanding of the practice of marketing in a changing environment, this book presents a comprehensive framework that integrates traditional concepts with the realities of today. Marketing:Basic Concepts and Decisions presents the concepts and applications that are most relevant to the marketing decision maker. While our view is broad enough to encompass marketing in both business and nonbusiness situation, our focus is on the universal concerns of managers who are responsible for marketing decisions.

As in earlier editions, the Fourth Edition contains numerous real world examples, illustrations, cases, and applications. In this edition we have added a new series of longer applications that are cited and set off in the main portion of the chapter. These new applications illustrate or extend the discussions of topics presented in the chapter. Half of the end-of-chapter cases are new; many of the others have been revised. Most of them focus on real, recognizable products and organisations.

To improve students grasp of the material and to make the study of marketing more interesting and exciting, this new edition is in full color. Many visual illustrations appear in the text in a form similar to the way one experiences them in everyday life.

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Publisher:  Houghton Mifflin Company

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ISBN-10: 0395357098

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Accounting Information Systems (Seventh Edition)

Accounting Information Systems (Seventh Edition)
Offering state-of-the-art information on AIS theory and techniques, this book provides strong coverage of professional exams, the Internet and Intranets, electronic security, EDI, virtual payment systems, computer security, and more. Emphasizing a transaction cycle approach to the study of accounting information systems, it focuses on how information, communication, and networking technology are applied within the context of transaction cycles and internal control structure.

Provides an intensive review of CPA exam questions, with complete coverage on transaction cycles -- a specific subtopic on the Content Specification Outline for the auditing section of the Uniform CPA Examination. Considers distributed systems and electronic data interchange, and examines a full range of contemporary information technology topics, including paperless accounting systems and electronic tax-record retention requirements. Reflects current professional definitions of internal control, and provides a dedicated website to distribute information as well as an electronic e-mail discussion list on the Internet.

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Format : Hardcover

Publisher:  Prentice Hall

Language: English

ISBN-13: 978 0137509782

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