Elements Of Export Marketing And Management (Second Edition)

Elements Of Export Marketing And Management (Second Edition)
This book breaks new ground in many areas of export marketing and reflects the authors's thirty years of experience in the industry. It provides a practical overview of the techniques of export marketing and helps exporters to develop and expand their overseas market profitability.

This much enlarged second edition retains the lucidity, professionalism and comprehensive coverage that ensured the success of the first edition. It concludes with two new chapters on export marketing strategy and the 1992 Single Market Entity. Other chapters have been revised and expanded to improve their coverage of the marketing mix, the product life cycle, market research, pricing strategy, overseas business trip, trade exhibitions, selling, negotiating, culture briefing, niche marketing, export planning, export market selection criteria, product development, product launch, promotion and export finance.

Widely regarded as the standard textbook for export marketing worldwide, students taking the course, or those at degree or professional level have found it an indispensible, lucid and comprehensive volume. Moreover the enrichment and expansion of the second edition will be enthusiastically welcomed by those already employed in export marketing or shipping offices, and will ensure its lasting appeal to all shipping executives. It will be equally ideal for the first-time exporter and the international entrepreneur keen to expand or develop his or her overseas markets.

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CONDITION : USED : GOOD, Ex-library, With usual stamps and markings, very fair condition, suitable as a study copy

Paperback, Import

Format : Softcover

Publisher:  Chapman & Hall

Language: English

ISBN-13: 9780412355400

Used Price : MYR20.00
Courier Charge : MYR10.00 (Peninsular of Malaysia) MYR14.50 (Sabah/Sarawak)

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Kotler On Marketing : How To Create, Win And Dominate Markets

Kotler On Marketing : How To Create, Win And Dominate Markets

Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written and based oh his phenomenally successful worldwide lectures on marketing for the new Millennium.

Perhaps most importantly, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or compete against lower-price competitors. You will find here a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal.

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CONDITION : USED : GOOD
Paperback, Import

Format : Hardcover

Publisher:  The Free Press

Language: English

ISBN-13: 978 0684860381

Used Price : MYR30.00
Courier Charge : MYR10.00 (Peninsular of Malaysia) MYR14.50 (Sabah/Sarawak)

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Marketing : Basic Concepts and Decisions-Pride/Ferrell (Fourth Edition)

Marketing : Basic Concepts and Decisions-Pride/Ferrell (Fourth Edition)
To provide an understanding of the practice of marketing in a changing environment, this book presents a comprehensive framework that integrates traditional concepts with the realities of today. Marketing:Basic Concepts and Decisions presents the concepts and applications that are most relevant to the marketing decision maker. While our view is broad enough to encompass marketing in both business and nonbusiness situation, our focus is on the universal concerns of managers who are responsible for marketing decisions.

As in earlier editions, the Fourth Edition contains numerous real world examples, illustrations, cases, and applications. In this edition we have added a new series of longer applications that are cited and set off in the main portion of the chapter. These new applications illustrate or extend the discussions of topics presented in the chapter. Half of the end-of-chapter cases are new; many of the others have been revised. Most of them focus on real, recognizable products and organisations.

To improve students grasp of the material and to make the study of marketing more interesting and exciting, this new edition is in full color. Many visual illustrations appear in the text in a form similar to the way one experiences them in everyday life.

PRODUCT DETAILS

CONDITION : USED : GOOD
Paperback, Import

Format : Hardcover

Publisher:  Houghton Mifflin Company

Language: English

ISBN-10: 0395357098

Used Price : MYR30.00
Courier Charge : MYR10.00 (Peninsular of Malaysia) MYR14.50 (Sabah/Sarawak)

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Strategic Market Planning: Problems and Analytical Approaches

Strategic Market Planning: Problems and Analytical Approaches

This advanced text and case book on "strategic market planning" (or "business planning" as it is often called) presents important new conceptual ideas that deal with contemporary management problems. It recognizes a distinct trend in business practice: the integration of marketing planning into the strategic planning process. This trend has been accompanied by the evolution of new concepts and analytical techniques presented in detail in this book - techniques which facilitate market analysis and the development of strategic plans. The text and cases represent, to our knowledge, the first published educational material that responds to these developments.

Three major parts to this book correspond to the three legs on which we believe a successful and comprehensive education in planning should rest: analytical prerequisites for planning, including ways to analyze customers, competitors, environmental trends, market characteristics, company capabilities, and cost dynamics (in particular scale and experience effects): formal strategic planning methods including portfolio analysis, market attractiveness-business assessment, and the PIMS (Profit Impact Of Market Strategy) program; and creative and managerial aspects of planning, includes ways to creatively define and segment the business, the human side of planning, and ways to actually implement planning and prepare a strategic market plan.

This book is suitable for courses at the advanced undergraduate, graduate, and executive educational levels as well as for on-the-job use by practicing managers and staff personnel such as planners. In writing for these diverse audiences we have added features for each which we hope enhance the usefulness of this book for all. To the undergraduate we have provided ease of understanding and step-by-step approach; to the graduate, clarity, rigor, and advanced concepts; and to the executive a book which is practical, minimizes the use of academic jargon and is as self-contained as a book on an advanced subject can be.

Product Details

CONDITION : USED : GOOD, Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy

Paperback, Import

Format : Softcover

Publisher:  Prentice-Hall International Editions

Language: English

ISBN-0-13-8510490

Used Price: MYR20.00
Courier Charge : MYR10.00 (Peninsular of Malaysia) MYR14.50 (Sabah/Sarawak)

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